Facebook Marketplace Ultimate Guide

Post by 
Ilya Blokh
Published 
May 17, 2021

Facebook marketplace is a newborn platform providing a big opportunity for businesses to propose their products to a large global audience. Since 2016 that Facebook introduced this marketplace to its users, the growth of this platform has happened progressively.

It may surprise you to know that at this moment more than 1.5 million active users are taking advantage of this platform to sell their products. That’s why in this ultimate guide, we want to show you how to buy and sell within the Facebook marketplace and make money by boosting your product on this platform.

What is Facebook Marketplace?

Facebook marketplace is a local platform enabling users to buy and sell directly from each other based on an online shopping channel which is accessible from Facebook app on mobile phones or its website on any other devices.

Facebook marketplace was introduced to more than 70 countries by May 2018 and became so popular in a very short time.

In this platform, you can make a product list and start selling your products on your personal page or your business page. There are a lot of amazing booting features provided in Facebook marketplace to help you advertise in Facebook groups or even plan marketing strategies for introducing your product to Facebook users.

By considering the number of active users, there is no doubt that Facebook Marketplace is not a garage selling your products. On the contrary, by having a good marketing strategy, your success in the buy and sell process is guaranteed.

Why Facebook Marketplace?

Facebook marketplace comes with a complete set of shop-like features. On one hand, it enables buyers to search for the items they want to buy from the products listed on Facebook and, on the other hand, lets sellers create their products list, build their business profiles and use marketplace ads for flourishing their businesses.

The most advantages of joining Facebook marketplace for your business 

  • Get in touch directly with your customers
  • Use the latest technology for selling products, online
  • Offer different payment methods such as PayPal, Bigcommerce payment processes, bank transfer, etc.
  • Have access to one of the biggest global audiences
  • Try to sell a new product and see how the reaction of customers are about
  • Build trust with your audience by using messenger tools
  • Start selling your used goods very fast and easy

If you already have a Facebook account, don’t hesitate to grow your business by using powerful tools and easy-to-use interface of Facebook marketplace to offer the list of products in a few minutes and boost your sales.

Who can sell on Facebook Marketplace?

There are some terms and conditions that you have to meet before starting to sell products on Facebook marketplace. The complete list of these conditions is available on the official website of Facebook marketplace.

The most common conditions are listed here:

Age

All users above 18 years old have access to the Facebook Marketplace and can create a business page or product list to share with other users.

Type of business 

Facebook Marketplace is now opened to the following sections:

  • Automotive, 
  • Real estate, 
  • E-commerce sectors 

Product Categories 

Businesses can create their product list in the below categories:

  • Vehicles
  • Property Rentals
  • Apparel
  • Classifieds
  • Electronics
  • Entrainments
  • Family
  • Free Stuff
  • Garden & Outdoor
  • Hobbies
  • Home Goods
  • Home Improvement Supplies
  • Home Sales
  • Musical Instruments
  • Office Supplies
  • Pet Supplies
  • Sporting Goods
  • Toys & Games
  • Groups

You are not allowed to buy and sell Virtual and downloaded products such as Digital products, Digital media, and electronic devices, Gambling, Documents, currency, and financial instruments, Services, and subscriptions.

Any other physical products can be sold in the Facebook Marketplace except below:

  • Adult products
  • Alcohol
  • Animals
  • Body parts and fluids
  • Hazardous goods and materials
  • Human exploitation and sexual services
  • Ingestible supplements
  • Medical and healthcare products
  • Prescription products, drugs, and drug paraphernalia
  • Products with overtly sexualized positioning
  • Recalled products
  • Stolen goods
  • Tobacco products and related paraphernalia
  • Weapons, ammunition, and explosives

How to find out the best products to sell on Facebook Marketplace?

It sounds great if you take a look at what are the best-selling products related to your niche on Facebook marketplace. 

One of the best ways to do this is to look for “Top picks” by following below instruction:

To find the best-selling products, at first you need to search for a product related to your niche on Facebook Marketplace.

Then at the top of the page, you can click on the “Today's Picks” tab.

The most visited products belonging to that category will be shown by pressing this tab.

Facebook marketplace top picks | Today's picks

How does Facebook Marketplace work?

Selling products and communication between buyers and sellers is really easy in Facebook Marketplace. Sellers can offer their products in the product list and they can also mention their location and share any other information useful for the customers. When users search their required products, they have access to all information about the seller and the product.

Using Facebook Messenger makes contact with clients is not complicated for the buyers. They are easily able to send text, voice messages, or call their client to order their favorite products.

Facebook marketplace makes Transactions and payment processes quietly simple for customers. There are a lot of different payment methods that sellers can offer to the buyers to receive the cost of products.

In the end, buyers can ask to receive the product in a specific location or visit the seller’s location and pick up their purchased products.

How to list products on Facebook Marketplace?

If you are a new user and you just decide to run a business page or sell some products on your personal Facebook page, keep reading this post. We are going to help you start selling your product on Facebook marketplace in 4 simple steps.

Step 1: Create an account

The first step for selling a product on Facebook marketplace is to create a Facebook account by following the below instructions:

  • Open Facebook website or install the Facebook app on your mobile phone and open the app
  • Press “Create New Account” button
create new account on Facebook
  • Complete the form and click on “sign up” button

That's it you have successfully created your Facebook account and you can log into your Facebook page by entering your username and password.

If you want to work as a seller and start offering your product to buyers, you need to complete your profile and add some extra information such as your address, the payment method you prefer, and some other useful information.

After completing your profile, you are ready to go to the Facebook marketplace and propose your products.

sign up to the Facebook

Step 2: Go to the Facebook marketplace

To have access to the Facebook marketplace you can either use Facebook marketplace app or login to your account from any device on Facebook website.

Going to Facebook marketplace from application

Facebook marketplace app is available on Android or iOS mobile phones. To have access to this application at first you need to install the Facebook app, login to your account and, then click on the marketplace icon as shown below at the top of  your Facebook account page:

Going to Facebook marketplace from application

As soon as clicking on this icon, the application will instruct you to the Facebook marketplace page so you can upload the picture of your product, add necessary information and post the product to be sold.

Going to Facebook marketplace via Facebook website

If you want to have access to Facebook marketplace via its website, you need to follow the below instruction:

  • Look at “News Feed” list
  • Find Marketplace and click on this button 
  • Press “sell something" or "Create New Listing
Facebook marketplace Create New Listing.png

Step 3: Choose the product type and add extra information

In the next step, Facebook will ask you to specify the product type that you want to propose on its marketplace. There are three main categories including:

  • Item for sale 
  • Vehicle sale 
  • Home for rent
  • Job opening

It's obvious that if you want to sell any product other than Vehicle and home, you just need to select "Choose Listing Type".

Choose Listing Type

As soon as choosing an item for sale, a new form will appear on the screen and you have to fill in all information about the product that you are going to sell which are:

  • Product category
  • Product name
  • Product price
  • Location
  • Description
  • Tags
  • Up to 10 images
Create New Item for Sales in the Facebook marketplace

You can see two options at the bottom of the form:

  • Save draft
  • Next

if you click on “save draft”, this product will be saved on your account page and you have access to it later to edit and make any changes and then post it. 

However, if you want to publish this product on Facebook marketplace, click on the Next button.

save draft item or next to publish


Pressing this button will lead you to the next page including the audience you want to see your product. By default, Facebook marked the marketplace option so you just need to click on the Publish button and share your product in this marketplace.

Step 4: Use “boost up Reach” option to increase your sales 

Boost Listing After Publish

Before publishing your product, you turn on “Boost Listing After Publish” option for each product.

This is an amazing feature of Facebook marketplace enabling you to boost your sales by:

  • Selecting your target audience by inputting some information such as location, age, gender, and interests in the “Create Audience” form as illustrated below:
  • Setting a budget and duration for your boosted product by typing an amount and choosing a time.
  • Publish the product 

What’s new in Facebook Marketplace 2021?

In 2021, Facebook introduced some new features for its Marketplace to make selling and buying goods easier and smarter on this platform. let's get familiar with some of these updates.

What’s new in Facebook Marketplace 2021

Automatic price suggestion

By using artificial intelligence in Facebook marketplaces, this platform is now able to suggest a range of suitable prices for the items you want to sell. For example, when you add a photo of PlayStation 5, Facebook will suggest a selling price based on similar products that are sold recently.

In the price table, you can also see the shipping price and selling fee which are automatically calculated by Facebook based on the information you have already entered for your product. 

For example, the shipping price will be calculated according to the weight of the product if you have chosen a prepaid shipping label. As this item can cost an arm and a leg for the heavy products which are more than 3lb, we recommend you to choose another method for shipment.

In this way, the probability of selling your goods will be increased because Facebook Artificial intelligence will add the selling price which is 5% for selling goods in Facebook marketplace, and also the shipping price to the cost of the product that the buyers must pay.

So, if the final price is much more than the real price of a product nobody will think about buying your goods.

Sell more than one item of one single product

In the previous version of Facebook marketplace, you couldn't add quantity to the products. For example, if you wanted to sell 12 dolls it wasn't possible to add this quantity to the same product.

However, in the Facebook marketplace 2021, a new field called available quantity has been added to the product page so you can sell more than one item from one single product in this new version.

It is worth mentioning that you need to update this quantity manually when some of these items are sold.

Turn on vacation mode

Vacation mode is now available in the Facebook marketplace which is a good option if you want to hold selling some of your products for some days or some months. So, instead of deleting or removing completely, you are now able to turn on “vacation mode” from settings to make one or more products out of reach.

This is a good feature especially when you are busy with handling some other orders for example shipment of Some products or you are waiting to receive new products from the manufacturer. So you can turn on “vacation mode” for as long as you need, then turn it off when you decide to sell the products, again.

vacation mode

More product categories with automatic suggestion

More product categories are now supported in Facebook marketplace and the most amazing feature of this new platform is suggesting the related categories when you add a photo of your product.

facebook marketplace categories list

Add new tags

Adding tags is a new feature that Facebook marketplace provided in its newest version to help people or buyers to find their favorite products, faster and easier. Sellers can now add up to 20 tags to their products to make them available for the buyers looking for those tags.

Hide selling products from Friends

tags and hide from friends

Hide from Friends is another useful feature suggested by Facebook marketplace in 2021 that can be turned on from the “choose privacy settings” tab. By turning on this option the items you have listed to be sold are not visible for your Facebook friends.

Conclusion

Facebook Marketplace is definitely the best choice for any business that wants to reach a huge number of customers in a short term. If you want to sell your products to your target audiences in an easy but effective way, Facebook Marketplace with its incredible features is without a doubt your greatest solution.