Custom Web APP Development Company, Comprehensive Guide?

January 27, 2023

What is a custom web application?

Custom web applications are specially designed web software to meet specific business needs, tailored to specific business processes.

It's a combination of two words: "custom" and "web application".

Custom application

means that the application is built for one specific purpose and meets specific business needs tailored to specific business processes.

Web platform application

This means that applications are accessed online without the need to download and install any software.

What are the benefits of custom website app development?

Unique website design tailored to your branding

A website that is tailored to your branding and business needs will help you stand out from the competition. A unique design is important because it allows you to showcase your products and services in a way that appeals to your customers.

Customer experience and UX-Optimized Design

Custom web development services offer a unique UX and UI design that guarantees a responsive and mobile-friendly user experience, tailored to your company's branding and built with the end user in mind.

It provides a seamless experience that lets them find what they need quickly and easily. The design is also responsive, so it will look good on any device—including smartphones and tablets. This means that you can generate more sales by improving your customer’s experience of your brand.

SEO optimizing

A custom website design is optimized for search engines, meaning it will be easier to find online. The developer or designer will make sure that the content is written in a way that makes sense to human readers but also appears relevant for search engines. This gives you an advantage over competitors who have websites with generic designs, which aren’t optimized for SEO.

Do you really need custom web application development?

There are a few cases where you may want to consider custom web application development. If your business has specific needs that can’t be met by existing applications, or if you want to create an application with unique features that aren’t available in any off-the-shelf solution, then custom application development might be for you. You might also need custom web application development if you require a highly customized user interface or design, or if your business has specific security requirements that can’t be met by an existing solution.

Building a custom web application's main steps

1. Discovery Phase

The first step in creating a custom web application is to understand the business needs.
We'll start by interviewing stakeholders, conducting user research, analyzing existing systems and data structures, identifying target users and their tasks, and defining requirements for the new system.
Once we've gathered all this information, we'll define the overall architecture of the system and formulate non-functional requirements; then we'll formulate solutions based on these requirements and select an appropriate tech stack. Find out more about the discovery stage.

2. Wireframes & UX/UI Designs

The next step is to create wireframes and designs for the application. A wireframe is a visual representation of your website or app that shows where content will go, what actions it will include, and how users will interact with it. It’s a way to visualize the user interface before you start coding.
The UX/UI designer will create the wireframes based on a requirements document. After creating these initial designs, the UI designer begins work on designing elements of the user interface.

3. Development

The next step is to develop the application based on the wireframes, designs and requirements you created in discovery phase. This can be done using a variety of technologies including JavaScript, CSS, and HTML.

4. Testing

There are many different types of testing that can be performed at this stage including usability testing with real users and functional testing to ensure that all features are working correctly.

5. Deployment

After qualification approval, the project is ready to be published for the end users. At this stage, the infrastructure is set up on a release server; then comes final version release and web application deployment onto client servers.

6. Maintenance

After your application has been released to the users, you need to maintain it. This includes fixing bugs and adding new features based on user feedback.

How to Choose the Right Custom Web App Development Company?

1. Identify your needs

Before you start looking for a web application development company, it is important to determine your needs. This will help you narrow down the list of potential companies and ensure that they can build something that suits your business processes.

2. Find a web development company

Use to find web development companies that can meet your requirements. Look at the ratings and reviews of the company and its previous clients. You can also use the company’s website, portfolio, and previous clients to learn about their expertise.

3. Read client reviews on Clutch

Read client reviews on the clutch and other sites like Yelp and Google. If a company has received positive reviews, it’s a good sign that it will do a good job for you as well. You can check out their LinkedIn profile to learn more about their experience.

4. Check out the company's work portfolio

Check out the company portfolio to understand their previous work. You can also ask the company to provide you with a portfolio of similar projects so that you can compare them with yours. Look at the size and structure of the team.

5. Find out about their experience

Make sure the company has experience in your business type and industry. It’s better if the company has experience in your specific business type. You can ask them to provide you with references from previous clients who are similar to yours.

For example, SDD Technology is a custom software development company that develops full-cycle software and has over 10 years of experience in developing web applications and web portals. Their extensive experience and understanding of many business sectors allow them to create unique web solutions and mobile applications of exceptionally high quality.

6. Determine the level of support you need

Determine what level of support you need for your project. If you have a small project that doesn’t require regular updates, then it’s best to go with an online company with low rates that offers website maintenance services only.

On the other hand, if you need constant updates and advice on how to improve your business, then hire a full-time employee who will work closely with your team.

7. Are they offer an SLA contract?

Some companies offer a service-level agreement (SLA) which is an important contract that guarantees specific performance standards. It’s best to hire a company with a good SLA because it ensures that they follow through on their commitments and deliver the results you want.

How much does it cost to develop a custom application?

There are a lot of factors that influence app development cost, but it all depends on your budget and the type of app you want to build.  For example, if you have an idea for a simple mobile game that only needs one screen and basic functionality, then it will be inexpensive to develop. On the other hand, if you need an enterprise-grade application with complex functionality that integrates with multiple databases and servers, then expect to pay more than $100K for development alone.

Here you can find out the approximate cost of some of the most popular web applications that we make at SDD Technology:

  • Progressive web apps -  $5K -$50k
  • CRM (customer relationship management system) -  $30K -$450k
  • ERP (Enterprise Resource Planning) -  $90K -$550k
  • Supply chain management system -  $100K -$1 million+
  • Other enterprise systems - $120K -$700k
  • SaaS application (software as a service) - $40K -$600k
  • Marketplace - $40K -$100k
  • Multivendor Marketplace - $100K -$600k

To find out how much your project will cost, just contact us and get a free estimate of your project.


A custom-designed software product, created specifically for your business, is the best option when you have a unique idea or need to develop a product with unique features and capabilities.

To start your project first, you should understand your business requirements. Then you need to look for companies that have experience in your field and check their portfolios before contacting them to learn more about what they offer and how much it will cost.

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